Flexible Electronics News

L’Oréal Pop-Up Shop: payfree and Avery Dennison advance Self-Checkout Technology

Special-use RFID tags by Avery Dennison meet specific requirements of the beauty industry and its products.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

payfree provides world cosmetic leader L’Oréal with its seamless checkout solution in their pop-up store on Königsallee in Düsseldorf. There, the company invites customers to test and shop a variety of fragrances and a range of make-up products. Instead of queuing at checkout, customers purchase their selected products conveniently by passing them through a scanning unit, which automatically registers products via Radio Frequency Identification (RFID) tags. With payfree’s partner Avery ...

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